Pimcore — Data Management & Customer Experience Management
Digital transformation has powered modern eCommerce. We can sell products on many platforms across the globe. But on other hand, it has created data complexity. Many small to large and most reputed brands are struggling with the growing data complexity, it somehow decreasing the productivity also.
Multi-platform selling that simply means you need to update single product information, multiple times. This not only consumes time but require lots of effort and increases the probability of errors.
Pimcore is an award-winning, open-source platform for managing digital data and customer experience. It empowers brands in improving their marketing, sales operations, digital commerce, and customer experience.
Pimcore centralizes marketing, product, and customer data. It has majorly 6 functional areas:
- Product Information Management
- Master Data Management
- Digital Asset Management
- Customer Data Platform
- Digital Experience Platform
- Digital Commerce Framework
The combination of Data and Customer Experience Management enables efficiency in functionality, easy connectivity to any external software, and boosts performance. It helps you to deliver personalized experiences to your customers on any channel/device.
High-quality data is essential for smooth operations. Moreover, it also generates new revenue opportunities to scale your business.
If you are using multiple channels to reach potential customers and struggling to manage your data and customer experience, choose best Pimcore development company today.
Originally published at https://carmellablick.blogspot.com on December 27, 2021.
