7 Effective Reasons to Use Mobile Apps More Than Mobile Websites

Today, technology is highly advanced; mobile channels are a great way for attracting customers and every businessman has realized the need to effectively use it and have started new operations through mobile apps and mobile websites.

While large businesses can afford to employ both a mobile website and apps, others have limited scope and it is where they have to choose one of these. The choice between mobile apps and websites depends on the business and their cost, features, usability and the audience they serve. But if you consider the maximum efficacy and the user’s experienced and preference, along with ease of functionality and performance, definitely a mobile app stands out than the mobile website.

Here are some key reasons why you should go for custom mobile app development instead of a mobile website for your business:

1. Mobile App Offers Better Personalization
   Personalization is all about offering tailored communication to users based on their usage, locations, interests, and more. With the help of mobile apps, it’s easy to treat users with a personalized experience and it can also track and observe user engagement and identify locations of the users in real-time to provide geography-specify content.
2. Making Use of Mobile Device Features
   Mobile apps have the advantage of utilizing the features of a mobile device such as contact, camera, phone calls, GPS and others and which enhances the user experience making it fun and interactive.
3. Ability to Work Offline
   It’s the most fundamental difference between mobile apps and websites. Mobile app might require internet connectivity to perform most of tasks but they can also offer their basic function, content, and features like tax installation, installment calculation and more to users in offline mode.
4. Freedom in Designing
   Mobile websites have to rely a lot on browsers to perform the most elementary function. It also depends on browser features such as address bar, refresh button and back button to work. Whereas mobile app doesn’t have any of these restrictions, because it can be designed with a lot of elaborate functions and features like swipe, tap, drag, hold, and more.
5. New Branding Experience
   Mobile app has the liberty of offering new branding experience to the users and a company can build mobile app especially to transit a new brand style for themselves. Mobile app also allows users to customize its appearance and it can further help in the personalization front of the app.
6. User Spends More Times on App
   Users spend more time on mobile app compare to mobile websites and the average time users spend on mobile app in comparison to websites is also increasing, thereby making mobile app more beneficial.
7. New Stream of Conversions
   Mobile app can be a great medium to push users down the conversions funnel and it can be used to acquire both top of the funnel and bottom of the funnel users. Although utility apps can bring in the top of the funnel users that can be later natured into the bottom of the funnel users, whereas apps like e-commerce already have bottom of the funnel users that have a higher possibility of converting.

Mobile apps and mobile websites both are having their own advantages, but mobile apps help you to get a higher conversion and also offer operational efficiency, greater personalization, ease of use and convenience, and are increasingly becoming the preferred channel amongst all the digital mediums. If you want to get on the track and have a mobile application that takes your brand forward then InApps Technology can help you with custom mobile app development, crafted utilizing the latest technology and tools and in accordance to your business and industry requirements.